Domain Names

What is a domain name?
Do I need one?
How much will it cost me?

These are probably the three most asked questions when domain names are mentioned.

Obviously most businesses want to have their company name reflected in the domain name of their site and quite rightly so as this is the easiest way to remember the site address. There can also be an argument made for registering a domain name which has relevance to your site if it will be easier to remember than the company name. For example a company called Drinskitrigilog Associates, which is a printing firm in Exmouth, may prefer to use the domain name

Domain names should be bought in the client's name NOT the name of the design or hosting company. Pole Position ALWAYS register domain names in the name of the client.

Something to bear in mind is that domain names are not owned but rather leased from the naming authorities and for this reason you should be aware of the annual renewal fees when registering.